Toyota Hikes Prices: Entry-Level Car Gets Costlier by Up to Rs 24,000

New Delhi: Toyota has again increased the prices of its compact SUV Urban Cruiser Taisor. The company has increased the prices of its different variants, in which the maximum increase is said to be around Rs 24,000. After this increase, now customers will have to spend more for this car than before. The special thing is that this change has come at a time when there is already tough competition in this segment.

How much did the price increase and which variants were affected?

According to the information received, the price of all variants has not been increased equally. There has been a slight increase in some variants, while in some more. Its impact is more visible on the top variants, where there has been a huge increase in prices.

What range has the new price reached now?

After the increase, the starting price of this SUV remains around Rs 7 lakh (ex-showroom), while the price of the top model reaches around Rs 13 lakh. On-road price may be higher depending on city and taxes.

Why did the company increase the price?

Increasing cost has become a major reason in the auto industry these days. Companies are changing the prices from time to time due to the cost of raw materials, logistics expenses and constant feature updates. The same reasons are emerging in the case of Taisor also.

What are available in engine and features?

This SUV has two engine options – 1.2 liter petrol and 1.0 liter turbo petrol. Both manual and automatic gearbox options are provided with it. Features include a touchscreen, connectivity support, airbags and basic safety systems, making it a strong option in this segment.

With which vehicles is there direct competition?

In the market, it competes with vehicles like Maruti Suzuki, Tata Nexon, Hyundai Venue and Kia Sonet. In such a situation, the increase in price can influence the decision of the customers, because in this segment every thousand rupees matters.

Could sales be affected?

The price increase can definitely affect first-time buyers, especially those who choose a car according to their budget. However, due to Toyota's reliable image and service network, the possibility of its demand falling completely is considered low.